If you want to build a powerful brand, you need to learn how to write persuasively. Read this article to discover how you can transmit a message that will have a powerful impact on customers, boosting loyalty and sales.Allow me to state the obvious: you can't become a fantastic writer overnight. You will need to practice a lot, but there are a few strategies that you can use to improve creativity and style.
Your articles should have a clear purpose. While you may want to create and publish blog posts because you want to increase sales, your website visitors have their own agenda. Some of them don't trust you yet, so they aren't prepared to buy your stuff. And some of them are only looking for answers to their questions.
So, ensure that each article you are creating helps its readers solve their problems. If the content is of the highest quality, your readers will start to trust you, and they'll become your fans, letting others know what a wonderful person you are ;)
Begin by creating a spreadsheet which includes the URLs of the most popular industry-related blogs. Just search Google for "your industry blog". Start following those guys on social media, and then read all their posts and articles. Learn the industry jargon from them. Whenever you encounter an expression you don't understand, look it up on the web.
Save all the golden nuggets in each article to a file. You don't want to copy/paste other people's work, but you can use those ideas for further research, and then come up with original content. Fire up your favorite search engine, type those brilliant ideas into its search box, and then explore the results that come up. Jot down any new information, adding it to your master file. As you continue your research, the article structure should become very clear.
Write articles that deliver tremendous value: create long-form guides which discuss a particular topic from A to Z, essential tips, posts that answer frequently asked questions, and even articles that have the potential to entertain your past, present and future customers. It's all about creating value, building trust, and thus having your website visitors return for more. So, it doesn't hurt to add some real-life experience to the articles.
Make sure to organize your content in a clean, easy-to-read format. Just take a look at what I'm doing on this site: I break down the text into small paragraphs, and I use white space to separate them.
Choose your topics carefully. You could be the best writer in the world, but if people can't discover your articles because they are buried on the 10th page of Google, it's as if they never existed.
Use "Answer the Public" to get a list of topic-related questions, and then write a detailed article that answers them all. But before doing that, search the web using your future article title and explore the results. If you see lots of web portals being listed on the first Google page, it is wise to choose a different topic, because you may not be able to outrank those guys.
CoSchedule's Headline Analyzer - https://coschedule.com/headline-analyzer - can help you analyze headlines, giving your title a grade and providing valuable suggestions. Also, don't forget to download their "Ultimate Power Words Tearsheet", which will allow you to write headlines that drive traffic, attract shares, and can improve search results.
In the end, let your personality shine through the articles you are creating. Yes, you can learn a lot from the key influencers in your industry, but this doesn't mean that you need to copy their style. Discover your unique angle and voice, and then use them to build your brand. Good luck!
